Facebook has come a long way since those early days when the "FarmVille" players reached out to each other to help take care of a virtual area.
But, the leading social networking was very much in the game at the Electronic Entertainment Expo (E3), which ended on Thursday in Los Angeles.
Facebook game of global partnerships director Leo Olebe lead the team in the video game industry meeting to find a star major new titles and met with the players, developers, publishers, and even online commentators who have become celebrities in their own right.
"Facebook plays an important role in the way people connect to the game they love and share them," said Olebe AFP in the conference room on the top floor of the show.
"We still have this group growing playing games on Facebook."
Play games accounted for about 15 percent of the time people spend on social networks, where approximately 650 million people every month play or associated with game- related content, according Olebe.
Facebook has partnered with publishers to let people get into playing online using their social network credentials.
Game Live
Facebook earlier this month into the field of video game spectator sports in a challenge to Amazon and Google-owned YouTube Twitch Gaming.
People will be able to use your Facebook account to sign in to Blizzard Entertainment computer games like "World of Warcraft."
This step will pave the way for Blizzard fans of the game to use the video service life leading social networks to broadcast the play in real time.
Esports Yahoo launched about two months ago as an online place for booming trend sports video game audience.
"We envision this vast universe of people watching and playing the game," said Olebe.
virtual socialization
A dawning age of virtual reality games on display at E3 promises to make the game more social, allowing distant friends about to appear in a fantasy world to compete or collaborate.
Facebook-owned Oculus began selling Rift virtual reality headset earlier this year for $ 599, the price does not include the cost of a computer that can handle the demands of processing and graphics technology.
awaited PlayStation virtual reality headset Sony Interactive Entertainment will hit the market on October 13 for $ 399.
HTC set a price of $ 799 for Vive VR gear, which also requires a computer system that can handle rich experience.
Olebe harkened back to the early days of Facebook, when Zynga is a social gaming royalty and "Farmville" a prince of the kingdom.
As the gaming world has changed, shifting to smartphones and tablets, so has Facebook.
Social networks are not just tuned itself to the Internet to go mobile lifestyle, it has been increasingly recognized that interested in the game and what type they prefer.
Now boasts 1.6 billion monthly users worldwide, most of them game players.
Facebook has been working with game makers to build social networking capabilities into the titles and provide them with analytical data about the play.
"We really evolved to understand how social games," said Olebe.
"It's been almost a total transformation. So that's what brought us here to E3."
In turn, people in the industry are embracing the power of building a social experience into the game when it comes to entertaining players and streamlined sales, according to Peter Jonas, the head of the head of Facebook games and mobile applications in North America.
Facebook Out to Play at the Electronic Entertainment Expo
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